Thursday, June 28, 2018

econlife - The U.S. Army’s War Against the Vegas Golden Knights by Elaine Schwartz


A college and the U.S. Army are trying to prevent the Vegas Golden Knights from getting a trademark. About much more than a hockey team, the dispute involves how much we control our name.

The Three Golden Knights

As an expansion team, the Vegas Golden Knights just played their first year and astoundingly made it to the Stanley Cup finals. You can see below that the pre-game excitement and pageantry are connected to their name:


The Vegas Golden Knights’s trademark application at the USPTO (U.S. Patent and Trademark Office) has been opposed by the College of Saint Rose whose Division II NCAA teams are called Golden Knights. Similarly, the U.S. Army’s Parachute team says it would be harmed if a hockey team had the trademark rights. They remind us that they have been known as the Golden Knights for close to 50 years.

The college teams’ logo:



Responding, the Vegas Golden Knights point out, “we are not aware of a single complaint from anyone attending our games that they were expecting to see the parachute team and not a professional hockey game.”


You can get a sense of what will unfold during the next year from these deadlines:



Our Bottom Line: Intellectual Property
We can say that a trademark dispute is a battle over intellectual property. Just like a bond or a house, you can own your name. And just like all property in a market economy, the government has to be willing to guarantee those ownership rights.

The debate over intellectual property rights dates way back to Alexander Hamilton during the 1790s. As Secretary of the Treasury, Hamilton hoped to foster invention and protect infant industries through a patent system. The tough part though is identifying the boundaries of your intellectual property. Deliberations at the USPTO reputedly will relate to the potential for confusion and name dilution. They also will consider whether people will mistakenly perceive a connection between the Vegas team and the others.

So where are we? We can imagine a boundary line around some intellectual property. If the U.S. Army and the College of Saint Rose get a favorable resolution, that property line will be much larger than what the Vegas Golden Knights believe it should be.

My sources and more: Thanks to Michael Katz for alerting me to the Golden Knights case. If you just want more of the facts, SBNation and sportslogos have the perfect summary and some fascinating details. Meanwhile, the Washington Post has the basics about the team.


Do note that tonight is Game 1 of the Stanley Cup final between the Knights and the Capitals.

Ideal for the classroom, econlife.com reflects Elaine Schwartz’s work as a teacher and a writer. As a teacher at the Kent Place School in Summit, NJ, she’s been an Endowed Chair in Economics and chaired the history department. She’s developed curricula, was a featured teacher in the Annenberg/CPB video project “The Economics Classroom,” and has written several books including Econ 101 ½ (Avon Books/Harper Collins). You can get econlife on a daily basis! Head to econlife.

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